IMPORTANT NOTICE: Tag Tracker will be not be collecting data from your pages for an unknown length of time. If you are currently using Tag Tracker please remove the tracking code from your pages when it is convenient for you to do so. We apologize for the inconvenience.

Monitor all the activity over any set of HTML tags on your web page, not just the clicks.

See what parts of your page are looked at the most, and ignored the most.

Interactive reports are overlayed on your page -- try the demo report

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Discover what parts of your web page receive the most and least attention of your visitors by tracking mouse movements over the page. With Tag Tracker you can:

  • Get estimates of the time each tag is looked at per page visit.
  • Find out how long your page is viewed per visit.
  • See if your page needs a redesign because important content or advertising is receiving poor attention.
  • Test redesigns of your page by comparing before and after sample runs.

Theory behind Tag Tracker

Studies have shown that eye movements and mouse movements are correlated relatively highly. For example the study Is the Mouse a "Poor Man’s Eye Tracker"? found a 69% correlation. Thus we believe that tracking mouse movements is a good method of tracking what your readers see.

Easy to install, configure, and control

  • Only a single line of JavaScript is needed on each tracked page.
  • Select tags by type (e.g. all <p> tags) and/or by ID attribute.
  • Tracked pages register themselves in your reports as they are viewed.
  • Sample runs may be stopped, started, or paused at any time

Unobtrusive tracking code

The code:

  • does not alter the appearance or performance of your page in any way.
  • is loaded only after the page is loaded.
  • communicates to our server through a proxy on your server, so your readers do not see connections to an unknown server.
  • does not interfere with other JavaScript code on your page.
Sample Tag Tracker report
Sample report for this page

See report data at a glance

  • Overall data is displayed on your page as overlays; tags that receive the most and least attention are instantly apparent.
  • Detailed data for each tag is available by moving the mouse over the tag.
  • When two sample runs are selected for comparison, overlays show biggest increases and decreases in attention at a glance.
  • This page is itself tracked, and it's report is available as a demo: click here